You can also scroll down to the bottom of this page to view our direct communications with them via Twitter. We reached out to Build-A-Bear Workshop by Twitter to find out what the birthday gift is for you. In addition, you’ll receive a FREE GIFT for every birthday on your account! THEY ❤️BIRTHDAYS! A surprise birthday gift is sent out on the first of the month of the birthdays you list within your account! It is valid during that month only. They also have other good perks to help you enjoy the Build-A-Bear Bonus Club experience. Here’s how it works: Earn 1 point for every $1 you spend - Get $10 in rewards for every 100 points! It’s that simple! Build-A-Bear Workshop has a loyalty rewards program - Build-A-Bear Bonus Club!